[+ LIBROS] NUEVAS ADQUISICIONES DE LA BIBLIOTECA DE LA UNIVERSIDAD APEC
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What the best college students do

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Bain, Ken
What the best college students do/ Ken Bain. — Cambridge, MA : The Belknap Press of Harvard University Press, 2012. 289 p. 
ISBN 978-0-674-0666-4-9.

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Pharmaceutical marketing in the 21st, century



Pharmaceutical marketing in the 21st, century/ Mickey C. Smith, editor. — Binghampton, NY : Pharmaceuticals Products Press, 1996. 283 p.
ISBN 0-7890-0207-8.

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El plan de marketing digital : blended marketing como integración de acciones on y offline

Alonso Coto, Manuel
El plan de marketing digital : blended marketing como integración de acciones on y offline/ Manuel Alonso Coto. — Madrid, ES : Prentice Hall, 2008. xix, 293 p.: il. ISBN 978-84-8322-458-8.

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Communication systems


Haykin, Simon
Communication systems/ Simon Haykin, Michael Moher. — 5a. ed. — New York, NY : John Wiley, 2012. xi, 422 p.: il. ISBN 978-0-471-69790-9.

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Contemporary visual merchandising and environmental design



Diamond, Jane
Contemporary visual merchandising and environmental design/ Jane Diamond y Ellen Diamond. — 5a. ed. — Upper Saddle River, NJ : Pearson, 2011.  344 p.: il., gráficas. ISBN 0-13-500761-7.

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