International Business: Opportunities in a Flattening World

Carpenter, M. A., & Dunung, S. P. (2018). International business: Opportunities and challenges in a flattening world : version 3.0 . FlatWorld. 

This chapter introduces you to the study of international business. After reading a short case study on Google Inc., the Internet search-engine company, you’ll begin to learn what makes international business such an essential subject for students around the world.