[+ LIBROS] NUEVAS ADQUISICIONES DE LA BIBLIOTECA DE LA UNIVERSIDAD APEC
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El plan de marketing digital : blended marketing como integración de acciones on y offline

Alonso Coto, Manuel
El plan de marketing digital : blended marketing como integración de acciones on y offline/ Manuel Alonso Coto. — Madrid, ES : Prentice Hall, 2008. xix, 293 p.: il. ISBN 978-84-8322-458-8.

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Communication systems


Haykin, Simon
Communication systems/ Simon Haykin, Michael Moher. — 5a. ed. — New York, NY : John Wiley, 2012. xi, 422 p.: il. ISBN 978-0-471-69790-9.

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Contemporary visual merchandising and environmental design



Diamond, Jane
Contemporary visual merchandising and environmental design/ Jane Diamond y Ellen Diamond. — 5a. ed. — Upper Saddle River, NJ : Pearson, 2011.  344 p.: il., gráficas. ISBN 0-13-500761-7.

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Law and ethics in the business environment

Halbert, Terry
Law and ethics in the business environment/ Terry Halbert, Elaine Ingulli. — 7a. ed. — Mason, OH : South Western Cengage, 2012. xvi, 395 p.
ISBN 0-538-47351-7.

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Marketing plan toolkit : strategy, tactics, programs

Berry, Tim
Marketing plan toolkit : strategy, tactics, programs/ by Tim Berry. — Eugene, OR : Palo Alto Software, 1993. xiv, 165 p.

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