La vuelta al mundo de la empresa en 500 tweets
Medina, A. (2014). La vuelta al mundo de la empresa en 500 tweets: algunas reflexiones clave para triunfar en el mundo de los negocios. Pirámide.
Son 500 píldoras de sabiduría empresarial que resumen la mayoría de los aspectos clave para triunfar en el mundo de los negocios.
Gestión de proyectos con mapas mentales
Ocaña, J. A. (2012). Gestión de proyectos con mapas mentales. Club Universitario.
Los mapas mentales como aplicación práctica del pensamiento sistémico se presentan como una herramienta indispensable para el Gestor de proyectos. Siguiendo las directrices del project management, los mapas mentales pueden aumentar la eficacia y el rendimiento personal.
The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses
Ries, E. (2011). The lean startup : how today’s entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Provided by publisher.