Pricing and Revenue Optimization
Phillips, R. L. (2005). Pricing and revenue optimization. Stanford Business Books.
Pricing and Revenue Optimization is a much-needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science.
Fundamentos de economía
Tucker, I. B. (2002). Fundamentos de economía (3a. ed.). Mexico: International Thomson Edtirores.
La esencia : talento
Peters, T. La esencia : talento. (Pearson/Prentice Hall : Dorling Kindersley). Madrid: 2005.
La esencia : tendencias
Peters, T. (2005). La esencia : tendencias. Madrid: Pearson/Prentice Hall: Dorling Kindersley.